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Jul 02 2012

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Marketing to the Hispanic Consumer

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Rey Hernandez shares important insights about marketing to the fastest-growing ethnic demographic in the United States on this episode of Business: Engaged!

A Nielsen study found that if U.S. Hispanics were a stand-alone country, their market buying power would be one of the top twenty economies in the world. They are highly likely to accumulate wealth and have significant buying power. Have I’ve got your attention?

Our guest on this episode is marketing specialist Rey Hernandez. He explains the nuances of the Hispanic customer base. He shares secrets for creating culturally relevant marketing plans that will become increasingly critical as the population becomes more diverse and the buying power of U.S. Hispanics becomes even more significant.

I share some information from a couple of great internet articles on the topic too. The Nielsen company recently released a report called the “State of the Hispanic Consumer: The Hispanic Market Imperative.” Forbes magazine also ran a recent article on the topic entitled “Don’t Sell to Me! Hispanics Buy Brands that Empower Their Cultural Relevancy.” Both are excellent resources on the topic. You should check them out.

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Episode airs on Wednesday, August 21, 2013 at 9:00 p.m. CST.

Click on the player below to listen to this episode.*

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This is an encore presentation of Episode 11.
The episode aired originally July 2, 2012.

Click here to check out past episodes. You can follow the show on Twitter at @businessengaged too. Be sure to LIKE our Facebook page so you’ll find out when the next show airs. Click here to go there. We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

 

Episode 11

Permanent link to this article: http://businessengaged.com/marketing-to-the-hispanic-consumer/

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