Category Archive: Sales

Shows about the topic of sales

Mar 21 2013

Attracting and Engaging Prospects Using Great Content

by

March 21, 2013

Follow-Me_10V3290-400x300

We have more tools than ever to attract and engage potential customers. Business: Engaged! host Carrie Perrien Smith gives you strategies for using these new tools to build a database of prospects and produce enticing, informative content about your business.

We have more tools than ever to attract and engage potential customers. But these new tools require you to produce enticing and informative content about your business.

In this episode of Business: Engaged!, I’ll give you methods for attracting your target customer to your website and building your prospect database. You’ll get ideas for great articles and social media updates that engage customers. And don’t worry if you aren’t a writer; you’ll get some tips for creating different types of content and finding writing help.

jack-pate-vine-graphicWe also talk with Jack Pate, Manager of Social and Digital Media for Tyson Foods. We’ll talk about Vine, the new video application that is Twitter’s new companion. Plus he’ll share wisdom he’s gained over his years of experience in online marketing. You can follow Jack on Twitter at @arkansas.

And last week, I talked about my new book project. I’ll share my process for writing the book and give you updates on my progress over the coming weeks. Perhaps it will inspire you to write your own book. This week, I talk about determining my target reader/buyer and brainstorming the topics I’ll cover in the book.

Episode airs Saturday, March 23 at 8:00 a.m. CST. Click here to listen to this episode.*

I talk about the Federal Trade Commission’s CAN SPAM Act. Click here to watch the video on the FTC website and learn more so you can do the right thing.

Click here to check out past episodes. You can follow the show on Twitter at @businessengaged too. Be sure to LIKE our Facebook page so you’ll find out when the next show airs. Click here to go there. We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

* If the show stops playing while you are listening, consider clicking on the Play in Your Default Player link under the audio window.

Episode 42

Permanent link to this article: http://businessengaged.com/attracting-and-engaging-prospects-using-great-content/

Mar 15 2013

Using Speaking and Writing to Brand Yourself and Promote Your Business

by

March 15, 2013

your-partner-in-success-radioI got the rare treat of sitting in the guest chair today with Denise Griffitts on her Your Partner in Success Radio show. I interviewed her a few weeks ago on working with virtual assistants (click here to listen to that interview). We both support clients in the speaking industry so we thought this would be a great topic for her show.

The topic was geared toward professionals who want to go out on their own as speakers, trainers, or consultants. It was also good information for any professional who wants to promote their business It is especially good for someone who wants to raise awareness for themselves because they are considering launching a job search. And the truth is that speaking and writing can be an additional stream of revenue.

CPS with Denise Griffitts 3-15-13Here what we talked about:

  • Why speaking and writing is a great way to intentionally craft a brand and promote a business
  • What you can do with your written content
  • What you should write about
  • What to do if you aren’t a writer
  • Why a published book is more than a great calling card
  • How everyday professionals use speaking to push their career forward
  • How to find places to speak
  • Where to develop speaking skills

Click here to listen to the show.

 

Permanent link to this article: http://businessengaged.com/using-speaking-and-writing-to-brand-yourself-and-promote-your-business/

Mar 12 2013

Creating Fans of Your Brand

by

March 12, 2013

ted-rubin

Learn how to create a lasting and profitable connection with your customers and prospects using today’s social media tools. Host Carrie Perrien Smith welcomes Ted Rubin, co-author of Return on Relationship to Business: Engaged!

How is your relationship with your customers and prospects? Do you know what they are saying about you? Do today’s digital media users find you easy to connect with? Is your investment in your company’s social media really paying off?

After this episode of Business: Engaged!, you’ll never look at your company’s social media presence the same again. We are talking with Ted Rubin, co-author of Return on Relationship and Chief Social Media Officer for Collective Bias, a social shopper media company.

Ted is going to share what he’s learned working in the field of social media marketing. Most important, he is sharing the principles you need to know to connect to your customers in a meaningful way and create fans for your company’s brand. In his industry, they are called brand evangelists and advocates. And you’ll also learn more about brand influencers and ambassadors.

Click here to learn more about Ted Rubin. You can also follow him on Twitter at @tedrubin. In fact, you can find him on all the major social media sites.

Click here to see what the buzz is all about with Ted’s new book Return on Relationship

Click here to learn more about Collective Bias.

I also found some precious planning time this week and I’m going to share how I approached that an announce my new book writing project.

Episode airs Friday, March 15 at 9:30 a.m. CST. Click here to listen to this episode.*

 

your-partner-in-success-radioI’m also doing a radio show interview on Your Partner in Success Radio with Denise Griffitts on March 15 at 11:00 am CST. We’ll be talking about creating a brand. Click here to listen to the show’s episode anytime.

Click here to check out past episodes. You can follow the show on Twitter at @businessengaged too. Be sure to LIKE our Facebook page so you’ll find out when the next show airs. Click here to go there. We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

* If the show stops playing while you are listening, consider clicking on the Play in Your Default Player link under the audio window.

Episode 41

Permanent link to this article: http://businessengaged.com/creating-fans-of-your-brand/

Nov 08 2012

Getting the Most Out of Your Trade Show Booth

by

November 8, 2012

ken-abernathy

Ken Abernathy joins Carrie Perrien Smith on Business: Engaged! to share his insights about making the most of your trade show booth investment.

Trade shows can be the best way to prospect leads that end in sales or they can be a king-sized waste of time and money. It all depends on your strategy for meeting your objectives.

On this episode of Business: Engaged! we talk with Ken Abernathy, president of Big Hats Consulting. He has over 25 years of experience serving customers who exhibit in trade shows and expos domestically and internationally. We talk about how to get the most out of the investment, what to expect when working with different shows, and the current trends in trade show booth design.

And you won’t want to miss my thirteenth update on my city council campaign in Rogers, Arkansas. It was election week and you’ll want to know what happened. To keep up with my campaign, you can visit my blog at www.carrie4rogers.com.

Click here to listen to this episode.

You can sign up to receive our e-mail newsletter Business: Engaged! Direct so you’ll be the first to know when we post a new show. Click here to our list of past episodes. And don’t forget to connect with us on Twitter at @businessengaged and Facebook (just search for “Business Engaged”). We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

Permanent link to this article: http://businessengaged.com/getting-the-most-out-of-your-trade-show-booth/

Oct 22 2012

Tapping the Business Uses of LinkedIn

by

October 22, 2012

Michael Phelps

Michael Phelps joins Carrie Perrien Smith on Business: Engaged! to share tips for using LinkedIn for business development.

You probably have a LinkedIn profile but you might know how powerful it is as a business tool. On this episode of Business: Engaged! we talk with Michael Phelps of In-Direct Information. He’s an expert on using LinkedIn to its fullest capacity for prospecting, relationship building, and job searching.

We also feature Courthouse Concepts on our product and service spotlight. You’ll learn more about their pre-employment screen services.

And you won’t want to miss my eleventh update on my city council campaign in Rogers, Arkansas. This week’s update is about out-preparing the competition. To keep up with my campaign, you can visit my blog at www.carrie4rogers.com.

Click here to listen to this episode.

You can sign up to receive our e-mail newsletter Business: Engaged! Direct so you’ll be the first to know when we post a new show. Click here to our list of past episodes. And don’t forget to connect with us on Twitter at @businessengaged and Facebook (just search for “Business Engaged”). We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

Permanent link to this article: http://businessengaged.com/tapping-the-business-uses-of-linkedin/

Oct 08 2012

Best Networking Tips for Business Owners

by

October 8, 2012

Carrie Perrien Smith

Carrie Perrien Smith, author of Currency: Striking Networking Gold in a Relationship Economy talks about networking on this episode of Business: Engaged. She interviews a group of networkers to gather their favorite networking tips.

What is your favorite networking tip? I went on location to my favorite networking group and asked that question. Check in with Business: Engaged! to hear what they had to say.

We also highlight Legal Shield’s business plan on our product and service spotlight. They have two levels of business plans that you’ll find useful. You know well that when you have employees, at some point you’ll have legal questions.

And you won’t want to miss my tenth update on my city council campaign in Rogers, Arkansas. This week’s update is about out-preparing the competition. To keep up with my campaign, you can visit my blog at www.carrie4rogers.com.

Click here to listen to this episode.

You can sign up to receive our e-mail newsletter Business: Engaged! Direct so you’ll be the first to know when we post a new show. Click here to our list of past episodes. And don’t forget to connect with us on Twitter at @businessengaged and Facebook (just search for “Business Engaged”). We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

Permanent link to this article: http://businessengaged.com/best-networking-tips-for-business-owner/

Oct 01 2012

Issues Surrounding Selling on the Internet

by

October 1, 2012

josh-clemence

Josh Clemence talks about the issues that businesses deal with when they sell on the internet on this episode of Business: Engaged!

One of the great, still largely unexplored frontiers for traditional local businesses is the internet. How do we sell what we do to a wider market?

In this episode of Business: Engaged!, we welcome back Josh Clemence of Acumen Brands. We talk about where some of their web properties got their start and what makes them successful. We also explore the issues that today’s internet-savvy companies are dealing with.

To learn more about Acumen Brands, visit their website at www.acumenholdings.com.

We also highlight Legal Shield, formerly branded as Prepaid Legal Services. This Ada, Oklahoma company provides personal and business legal services through an affordably priced membership program.

And you won’t want to miss my ninth update on my city council campaign in Rogers, Arkansas. This week’s update is about out-preparing the competition. To keep up with my campaign, you can visit my blog at www.carrie4rogers.com.

Click here to listen to this episode.

You can sign up to receive our e-mail newsletter Business: Engaged! Direct so you’ll be the first to know when we post a new show. Click here to our list of past episodes. And don’t forget to connect with us on Twitter at @businessengaged and Facebook (just search for “Business Engaged”). We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

Permanent link to this article: http://businessengaged.com/selling-on-the-internet/

Apr 30 2012

The Power of Conversation

by

April 30, 2012

Willie Johnson

Willie Johnson, the Ambassador of Potentiality, talks about mastering the art of conversation in this week’s show.

Only 7% of our message is communicated through words. In a digital world that is dominated by text-only communication, it’s time to re-engage face to face. That one-on-one conversation is where relationships are forged and we get the total communication picture.

We welcome performance and training consultant Willie Johnson, the “Ambassador of Potentiality,” to the show. We’ll talk about communicating, asking questions, listening, and understanding the differences of others on teams. Mastering the art of conversation is the secret to more sales and better personal and professional relationships.

Willie Johnson, the Ambassador of Potentiality, talks about mastering the art of conversation in this week’s show.

Episode airs on Thursday, April 18, 2013 at 4:00 p.m. CST.
Click here to listen to this episode.*

This is an encore presentation of Episode 2.
The episode aired originally April 30, 2012.

Click here to check out past episodes. You can follow the show on Twitter at @businessengaged too. Be sure to LIKE our Facebook page so you’ll find out when the next show airs. Click here to go there. We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

* If the show stops playing while you are listening, consider clicking on the Play in Your Default Player link under the audio window.

Episode 2

Permanent link to this article: http://businessengaged.com/the-power-of-conversation/