Category Archive: Reinvention

Shows about the topic of rebanding and reinventing your business

Sep 03 2012

Redefining Your Business Model to Create a Niche Business

 

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Sara Lou Manning of Custom Design Salon and Hair Loss Solutions talks about her move from busy salon owner to creating a smaller niche business on this episode of Business: Engaged!

After a 40-year career as a hairdresser, salon owner, and educator, Sara Lou Manning signed the lease for a new business and up for Social Security on the same day. She sold her salon several years earlier but maintained a number of clients while she followed her passion for helping people with hair loss. Instead of retiring though, she opened a niche business devoted to developing custom solutions for a variety of hair issues.

On this episode of Business: Engaged!, Sara Lou talks about the hope that her business provides those dealing with temporary and permanent hair loss. She also pulls back the curtain on her lean business model. It’s a far cry from the busy salon she ran for many years.

You can visit Sara Lou’s Custom Design Hair website to learn more about her salon.

Check in also for the fifth update on my city council campaign in Rogers, Arkansas. This week’s update is about staying relevant and connecting to our customers. To keep up with my campaign, you can visit my blog at www.carrie4rogers.com.

Click here to listen to this episode.

You can sign up to receive our e-mail newsletter Business: Engaged! Direct so you’ll be the first to know when we post a new show. Click here to our list of past episodes. And don’t forget to connect with us on Twitter at @businessengaged and Facebook (just search for “Business Engaged”). We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

Permanent link to this article: http://businessengaged.com/redefining-your-business-model/

Aug 27 2012

Repurposing Your Career to Create a New Business Model

bill-pogue

Retired astronaut Bill Pogue shares insights he gained in creating a career as a consultant and author after his military and space career on this episode of Business: Engaged!

Most of my episodes are designed for business owners with at least ten years of business ownership experience under their belt. The topic of this episode is about repurposing what you do to turn it into a new product or service. In this case though, we use the military and space exploration career of Skylab 4 astronaut Bill Pogue to demonstrate the process.

After a 25-year Air Force career that included being a Thunderbird pilot, an assistant professor of the mathematics department at the Air Force Academy, and an astronaut, he left the military to launch a civilian career. He’s spent the next 33 years consulting, speaking to audiences, and creating books and other educational products that build on his space flight experience.

We learn how his consulting projects came about and we discuss how his book projects differ today from the earlier ones.You can visit Bill Pogue’s website to learn more about him. You can also visit an online bookseller like Amazon.com to purchase his latest book, But for the Grace of God: an Autobiography of an Aviator and and Astronaut or one of his earlier books.

Check in also for the fourth update on my city council campaign in Rogers, Arkansas. This week’s update is about my increased need to differentiate myself from the other candidates as the race gets more crowded. Another woman has filed to run for the same position I am which could confuse voters. The same process I’m using can be used in any business. Let’s take this journey together and learn how to differentiate yourself in elections and in business. To keep up with my campaign, you can visit my blog at www.carrie4rogers.com.

Click here to listen to this episode.

You can sign up to receive our e-mail newsletter Business: Engaged! Direct so you’ll be the first to know when we post a new show. Click here to our list of past episodes. And don’t forget to connect with us on Twitter at @businessengaged and Facebook (just search for “Business Engaged”). We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

Permanent link to this article: http://businessengaged.com/repurposing-your-career/

Jun 18 2012

Reinventing the Kent Rylee Brand

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In this episode of Business: Engaged!, Kent Rylee and Stephanie Orman talk about what it took to reinvent the new car dealership after the economy forced a change in the way General Motors did business.

It was 2008 and the writing was on the wall: Kent Rylee’s 20-year business relationship with General Motors was about to change forever. He was faced with many options. Instead, he chose to reinvent his business. While other car dealers faced with the same dilemma were closing their doors, he took a long look at what they could do with the facility, employees, and reputation they had. What emerged was Kent Rylee Automotive Solutions, a local Napa Auto parts dealer with a full service center that sells used  cars.

Join us as we talk with Kent Rylee and his marketing director Stephanie Orman as they share key steps they took in reinventing and rebranding the business. The name change was a minor detail. The major work was in operations and marketing of the company. With an experienced and highly skilled support and technical staff, Kent and his business partner Darrell Bone worked on streamlining the company, developing the auto parts business, and evolving the used car operation.

Gone were the co-op dollars that manufacturers and franchises provide to assist with advertising costs. And at the same time, how people shopped for used cars was changing. Stephanie had to look for guerrilla marketing techniques that would fit her reduced advertising budget and reach all the customers who shop for cars today on the internet.

You’ll learn the details of how they used focus groups to engage their existing customers and how the management team and the employees stepped up to re-launch this business.

Episode airs on Monday, July 22, 2013 at 10:00 a.m. CST.

Click on the player below to listen to this episode.*

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* If the show stops playing while you are listening, consider clicking on the Play in Your Default Player link under the audio window.

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This is an encore presentation of Episode 9.
The episode aired originally June 18, 2012.

Click here to check out past episodes. You can follow the show on Twitter at @businessengaged too. Be sure to LIKE our Facebook page so you’ll find out when the next show airs. Click here to go there. We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

Episode 9

 

Permanent link to this article: http://businessengaged.com/reinventing-the-kent-rylee-brand/

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