Category Archive: Marketing/Branding/Social Media/Advertising/Promotion

Posts about the topic of marketing and branding

Sep 10 2012

Marketing Moxie for Small Business Owners

jackie-wolven

On this episode of Business: Engaged!, Jackie Wolven explains when and how to use social media tools as well as the tried and true marketing tools like newspaper and yellow pages advertising.

It seems like almost every problem with a small business owner’s bottom line can be tied to the ability to market the company’s products and services. But how do we choose which tools to use? The Internet has brought us so many new marketing tools. Instead of empowering and equipping us, we often find ourselves paralyzed when we try to make a decision, or worse, spending too much on marketing.

On this episode of Business: Engaged!, Jackie Wolven of Moxie, a marketing and public relations company joins us. We talk over when and how to use social media tools like Facebook and Pinterest, as well as text message marketing and Groupon. She even talks about the tried and true marketing tools like newspaper, yellow pages advertising, and sponsorships. Her business is also proof that you can run a worldwide business from a small tourist town in the Ozark Mountains.

You can visit Jackie’s website at www.moxieworks.net to learn more about her company and the clients she serves.

Check in also for the sixth update on my city council campaign in Rogers, Arkansas. This week’s update is about equipping our network connections with the information they need to tell people in their network about you. To keep up with my campaign, you can visit my blog at www.carrie4rogers.com.

Click here to listen to this episode.

You can sign up to receive our e-mail newsletter Business: Engaged! Direct so you’ll be the first to know when we post a new show. Click here to our list of past episodes. And don’t forget to connect with us on Twitter at @businessengaged and Facebook (just search for “Business Engaged”). We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

Permanent link to this article: http://businessengaged.com/marketing-moxie-for-small-business-owner/

Jul 23 2012

Knowing When to Jump: Understanding the Timing of Opening, Closing, and Marketing Your Business

wayne-simpson

Timing is everything. On this episode of Business: Engaged!, retired business owner Wayne Simpson talks about watching for signs that it is time to make business changes.

You know those times that you wish you had your camera because you would have taken a picture of a moment that might never happen again? I feel the same way about recording interviews. Thanks to technology, I can always whip out my smartphone and take a photo or record an interview.

This week’s show is about understanding the decisions you must make about the lifespan of your business. And being an entrepreneur in the technology age means that advances can affect your business — for better or worse.

My dad, Wayne Simpson, is my guest on this episode of Business: Engaged! He owned a computer service company when home computers were fictional creatures. He rode the wave from the height of the mainframe age to the personal computer revolution. It’s a kitchen-table conversation about how he knew when to make the jump from his full-time job to self-employment and the decision to close his business. Plus, we talk about marketing then and now.

And because technology has advanced the marketing options available, we dig into that topic as well. Then, just like today, the referral is the best and least-expensive way to market your business.

Click here to listen to this episode.

You can sign up to receive our e-mail newsletter Business: Engaged! Direct so you’ll be the first to know when we post a new show. Click here to our list of past episodes. And don’t forget to connect with us on Twitter at @businessengaged and Facebook (just search for “Business Engaged”). We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

Permanent link to this article: http://businessengaged.com/knowing-when-to-jump/

Jul 02 2012

Marketing to the Hispanic Consumer

rey-hernandez

Rey Hernandez shares important insights about marketing to the fastest-growing ethnic demographic in the United States on this episode of Business: Engaged!

A Nielsen study found that if U.S. Hispanics were a stand-alone country, their market buying power would be one of the top twenty economies in the world. They are highly likely to accumulate wealth and have significant buying power. Have I’ve got your attention?

Our guest on this episode is marketing specialist Rey Hernandez. He explains the nuances of the Hispanic customer base. He shares secrets for creating culturally relevant marketing plans that will become increasingly critical as the population becomes more diverse and the buying power of U.S. Hispanics becomes even more significant.

I share some information from a couple of great internet articles on the topic too. The Nielsen company recently released a report called the “State of the Hispanic Consumer: The Hispanic Market Imperative.” Forbes magazine also ran a recent article on the topic entitled “Don’t Sell to Me! Hispanics Buy Brands that Empower Their Cultural Relevancy.” Both are excellent resources on the topic. You should check them out.

Browse our website to listen to our past episodes. You can connect with us on Twitter at @businessengaged and Facebook. We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

Episode airs on Wednesday, August 21, 2013 at 9:00 p.m. CST.

Click on the player below to listen to this episode.*

Click here to listen to other episodes of Business: Engaged!

* If the show stops playing while you are listening, consider clicking on the Play in Your Default Player link under the audio window.

This is an encore presentation of Episode 11.
The episode aired originally July 2, 2012.

Click here to check out past episodes. You can follow the show on Twitter at @businessengaged too. Be sure to LIKE our Facebook page so you’ll find out when the next show airs. Click here to go there. We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

 

Episode 11

Permanent link to this article: http://businessengaged.com/marketing-to-the-hispanic-consumer/

Jun 25 2012

Eureka Pizza’s Discovery That Staying Local Was the Best Decision

rolf-wilkin-and-sign

Rolf Wilkin of Eureka Pizza talks about discovering that staying local was the perfect approach for his pizza chain.

Over twenty years, Eureka Pizza has earned its place as Arkansas’ leading independent pizzeria. Owner Rolf Wilkin today is keeping it local with his nine Northwest Arkansas pizza shops. He talks about the journey to expand and shares his insights. He’ll be the first to tell you that massive growth doesn’t always mean more profit, or, more importantly, quality of life. Rolf has always believed in shameless self-promotion. From standing on street corners shaking signs to recording his own pizza commercials to engaging with followers on Twitter, he’s the face of Eureka Pizza. We aren’t just buying a pizza, we’re doing business with Rolf.

And like any serial entrepreneur, Rolf also has lots to say about his newest business, Local Trade Partners. This trade bank is nationally affiliated but he understands that what local business owners really want is to do business with other local business owners. We talk about why his local approach works for the barter network members.

Episode airs on Monday, July 15, 2013 at 3:30 p.m. CST.

Click on the player below to listen to this episode.

Click here to listen to other episodes of Business: Engaged!

* If the show stops playing while you are listening, consider clicking on the Play in Your Default Player link under the audio window.

Listen to internet radio with Business Engaged on BlogTalkRadio

This is an encore presentation of Episode 10.
The episode aired originally June 25, 2012.

Click here to check out past episodes. You can follow the show on Twitter at @businessengaged too. Be sure to LIKE our Facebook page so you’ll find out when the next show airs. Click here to go there. We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

 

Episode 10

Permanent link to this article: http://businessengaged.com/eureka-pizzas-discovery-that-staying-local-was-the-best-decision/

Jun 18 2012

Reinventing the Kent Rylee Brand

kent-rylee-and-stephanie-orman

In this episode of Business: Engaged!, Kent Rylee and Stephanie Orman talk about what it took to reinvent the new car dealership after the economy forced a change in the way General Motors did business.

It was 2008 and the writing was on the wall: Kent Rylee’s 20-year business relationship with General Motors was about to change forever. He was faced with many options. Instead, he chose to reinvent his business. While other car dealers faced with the same dilemma were closing their doors, he took a long look at what they could do with the facility, employees, and reputation they had. What emerged was Kent Rylee Automotive Solutions, a local Napa Auto parts dealer with a full service center that sells used  cars.

Join us as we talk with Kent Rylee and his marketing director Stephanie Orman as they share key steps they took in reinventing and rebranding the business. The name change was a minor detail. The major work was in operations and marketing of the company. With an experienced and highly skilled support and technical staff, Kent and his business partner Darrell Bone worked on streamlining the company, developing the auto parts business, and evolving the used car operation.

Gone were the co-op dollars that manufacturers and franchises provide to assist with advertising costs. And at the same time, how people shopped for used cars was changing. Stephanie had to look for guerrilla marketing techniques that would fit her reduced advertising budget and reach all the customers who shop for cars today on the internet.

You’ll learn the details of how they used focus groups to engage their existing customers and how the management team and the employees stepped up to re-launch this business.

Episode airs on Monday, July 22, 2013 at 10:00 a.m. CST.

Click on the player below to listen to this episode.*

Click here to listen to other episodes of Business: Engaged!

* If the show stops playing while you are listening, consider clicking on the Play in Your Default Player link under the audio window.

Listen to internet radio with Business Engaged on BlogTalkRadio

This is an encore presentation of Episode 9.
The episode aired originally June 18, 2012.

Click here to check out past episodes. You can follow the show on Twitter at @businessengaged too. Be sure to LIKE our Facebook page so you’ll find out when the next show airs. Click here to go there. We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

Episode 9

 

Permanent link to this article: http://businessengaged.com/reinventing-the-kent-rylee-brand/

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