Carrie Perrien Smith

Carrie Perrien Smith MBA is a training, communication, and publishing industry veteran. She ran screaming from her corporate training and communications career over a decade ago. Even though she sometimes misses regular paychecks, a cubicle with office supplies she didn’t have to purchase, and normal working hours, she wouldn’t trade the entrepreneur’s kill-what-you-eat lifestyle (most days, at least). Today, this third-generation entrepreneur runs a professional speaker bureau and a publishing company that serves clients internationally. She books professional speakers, trainers, and consultants for company meetings and conferences. She also works with business leaders who want to brand themselves as experts in their industry and build a speaking and consulting business. Business owners trust Carrie because she’s one of them. She’s the first one in line to mentor them, challenge their ideas, and cheer them on. She supports causes that pave the way for business owners because they are the foundation and the future of our economy. She also served as a volunteer counselor for SCORE (Counselors to America’s Small Business) for six years. This year, she’ll run for city council because she believes that a thriving small business community deserves representation at the city leadership level. Her most recent book is called Currency: Striking Networking Gold in a Relationship Economy. Learn more about Carrie and her company, Soar with Eagles at www.soarhigher.com.

Author's posts

Using Meaningful Conversation to Get What You Want, Need, and Deserve

Carrie Perrien Smith

Carrie Perrien Smith, author of Currency: Striking Networking Gold in a Relationship Economy gives techniques for communicating effectively on this episode of Business: Engaged! When you relate to others the right way, you can get what you want, need, and deserve.

We talk about the importance of getting face-to-face and engaging in two-way, one-on-one conversations with the people in our life. I throw down the 2-10 Challenge — engage in two 10-minute meaningful conversations each day to change your life. It’ll provide the fuel for your road to success.

Wondering what you’ll talk about during those conversations? Wonder no more. I give you five questions that can work in almost any conversation. And when you ask those questions, you’ll get valuable feedback. We discuss how to get the most out of it.

I’m running for city council in Rogers, Arkansas, where I live. Who knew that I would find my role as candidate to be such fertile ground for learning important business principles? There are so many key lessons as I travel this path for the next three months to Election Day. I just have to share the experience. So check in for my first campaign update and visit my campaign blog at www.carrie4rogers.com.

Cover of Currency: Striking Networking Gold in a Relaionship Economy

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Permanent link to this article: http://businessengaged.com/meaningful-conversation-get-what-you-want-need-and-deserve/

Knowing When to Jump: Understanding the Timing of Opening, Closing, and Marketing Your Business

wayne-simpson

Timing is everything. On this episode of Business: Engaged!, retired business owner Wayne Simpson talks about watching for signs that it is time to make business changes.

You know those times that you wish you had your camera because you would have taken a picture of a moment that might never happen again? I feel the same way about recording interviews. Thanks to technology, I can always whip out my smartphone and take a photo or record an interview.

This week’s show is about understanding the decisions you must make about the lifespan of your business. And being an entrepreneur in the technology age means that advances can affect your business — for better or worse.

My dad, Wayne Simpson, is my guest on this episode of Business: Engaged! He owned a computer service company when home computers were fictional creatures. He rode the wave from the height of the mainframe age to the personal computer revolution. It’s a kitchen-table conversation about how he knew when to make the jump from his full-time job to self-employment and the decision to close his business. Plus, we talk about marketing then and now.

And because technology has advanced the marketing options available, we dig into that topic as well. Then, just like today, the referral is the best and least-expensive way to market your business.

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You can sign up to receive our e-mail newsletter Business: Engaged! Direct so you’ll be the first to know when we post a new show. Click here to our list of past episodes. And don’t forget to connect with us on Twitter at @businessengaged and Facebook (just search for “Business Engaged”). We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

Permanent link to this article: http://businessengaged.com/knowing-when-to-jump/

What You Don’t Know about Safety Can Cost You Big Bucks

ethan-lightfoot

Ethan Lightfoot shares his insights about creating safe workplaces in this episode of Business: Engaged!

Safe workplaces aren’t just for warehouses and manufacturing facilities. The Occupational Safety and Health Administration (OSHA) is chartered with ensuring that companies throughout the United States are working to keep employees safe. A surprise OSHA visit to a business that is violating safety standards and endangering employees can result in thousands of dollars in fines.

Our guest on this episode is Ethan Lightfoot of Lightfoot Consulting. Ethan is an authorized OSHA outreach trainer. He works with companies who want to create safe workplaces.  He shares important information about OSHA and correcting unsafe work practices.

Visit the OSHA.gov website. You’ll find a wealth of information plus worksheets and other tools to help you ensure that your workplace is safe.

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You can sign up to receive our e-mail newsletter Business: Engaged! Direct so you’ll be the first to know when we post a new show. Click here to our list of past episodes. And don’t forget to connect with us on Twitter at @businessengaged and Facebook (just search for “Business Engaged”). We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

Permanent link to this article: http://businessengaged.com/what-you-dont-know-about-safety/

Your Chamber of Commerce: What They Do for Businesses and How You Can Benefit

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Raymond Burns and Michael Lindsey of the Rogers-Lowell Area Chamber of Commerce in Rogers, Arkansas share the important details of the work a chamber of commerce does in this episode of Business: Engaged! They also discuss the current legislation in the works that directly affects small businesses.

A chamber of commerce is often the first place a business connects in a community. However, they do more than host networking groups and send out welcome packets. How much do you know about what they do?

In this episode of Business: Engaged!, we talk with Raymond Burns and Michael Lindsey of the Rogers-Lowell Area Chamber of Commerce in Rogers, Arkansas. They explain what a chamber of commerce does and how membership can benefit a business.

One important role that a chamber of commerce serves is influencing legislation that affects economic development and business regulation. They’ll update us on what members are saying and how lawmakers are responding.

Episode airs on Thursday, August 15, 2013 at 2:30 p.m. CST.

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This is an encore presentation of Episode 12.
The episode aired originally July 9, 2012.

Click here to check out past episodes. You can follow the show on Twitter at @businessengaged too. Be sure to LIKE our Facebook page so you’ll find out when the next show airs. Click here to go there. We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

 

Episode 12

Permanent link to this article: http://businessengaged.com/your-chamber-of-commerce/

Marketing to the Hispanic Consumer

rey-hernandez

Rey Hernandez shares important insights about marketing to the fastest-growing ethnic demographic in the United States on this episode of Business: Engaged!

A Nielsen study found that if U.S. Hispanics were a stand-alone country, their market buying power would be one of the top twenty economies in the world. They are highly likely to accumulate wealth and have significant buying power. Have I’ve got your attention?

Our guest on this episode is marketing specialist Rey Hernandez. He explains the nuances of the Hispanic customer base. He shares secrets for creating culturally relevant marketing plans that will become increasingly critical as the population becomes more diverse and the buying power of U.S. Hispanics becomes even more significant.

I share some information from a couple of great internet articles on the topic too. The Nielsen company recently released a report called the “State of the Hispanic Consumer: The Hispanic Market Imperative.” Forbes magazine also ran a recent article on the topic entitled “Don’t Sell to Me! Hispanics Buy Brands that Empower Their Cultural Relevancy.” Both are excellent resources on the topic. You should check them out.

Browse our website to listen to our past episodes. You can connect with us on Twitter at @businessengaged and Facebook. We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

Episode airs on Wednesday, August 21, 2013 at 9:00 p.m. CST.

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This is an encore presentation of Episode 11.
The episode aired originally July 2, 2012.

Click here to check out past episodes. You can follow the show on Twitter at @businessengaged too. Be sure to LIKE our Facebook page so you’ll find out when the next show airs. Click here to go there. We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

 

Episode 11

Permanent link to this article: http://businessengaged.com/marketing-to-the-hispanic-consumer/

Eureka Pizza’s Discovery That Staying Local Was the Best Decision

rolf-wilkin-and-sign

Rolf Wilkin of Eureka Pizza talks about discovering that staying local was the perfect approach for his pizza chain.

Over twenty years, Eureka Pizza has earned its place as Arkansas’ leading independent pizzeria. Owner Rolf Wilkin today is keeping it local with his nine Northwest Arkansas pizza shops. He talks about the journey to expand and shares his insights. He’ll be the first to tell you that massive growth doesn’t always mean more profit, or, more importantly, quality of life. Rolf has always believed in shameless self-promotion. From standing on street corners shaking signs to recording his own pizza commercials to engaging with followers on Twitter, he’s the face of Eureka Pizza. We aren’t just buying a pizza, we’re doing business with Rolf.

And like any serial entrepreneur, Rolf also has lots to say about his newest business, Local Trade Partners. This trade bank is nationally affiliated but he understands that what local business owners really want is to do business with other local business owners. We talk about why his local approach works for the barter network members.

Episode airs on Monday, July 15, 2013 at 3:30 p.m. CST.

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This is an encore presentation of Episode 10.
The episode aired originally June 25, 2012.

Click here to check out past episodes. You can follow the show on Twitter at @businessengaged too. Be sure to LIKE our Facebook page so you’ll find out when the next show airs. Click here to go there. We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

 

Episode 10

Permanent link to this article: http://businessengaged.com/eureka-pizzas-discovery-that-staying-local-was-the-best-decision/

Reinventing the Kent Rylee Brand

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In this episode of Business: Engaged!, Kent Rylee and Stephanie Orman talk about what it took to reinvent the new car dealership after the economy forced a change in the way General Motors did business.

It was 2008 and the writing was on the wall: Kent Rylee’s 20-year business relationship with General Motors was about to change forever. He was faced with many options. Instead, he chose to reinvent his business. While other car dealers faced with the same dilemma were closing their doors, he took a long look at what they could do with the facility, employees, and reputation they had. What emerged was Kent Rylee Automotive Solutions, a local Napa Auto parts dealer with a full service center that sells used  cars.

Join us as we talk with Kent Rylee and his marketing director Stephanie Orman as they share key steps they took in reinventing and rebranding the business. The name change was a minor detail. The major work was in operations and marketing of the company. With an experienced and highly skilled support and technical staff, Kent and his business partner Darrell Bone worked on streamlining the company, developing the auto parts business, and evolving the used car operation.

Gone were the co-op dollars that manufacturers and franchises provide to assist with advertising costs. And at the same time, how people shopped for used cars was changing. Stephanie had to look for guerrilla marketing techniques that would fit her reduced advertising budget and reach all the customers who shop for cars today on the internet.

You’ll learn the details of how they used focus groups to engage their existing customers and how the management team and the employees stepped up to re-launch this business.

Episode airs on Monday, July 22, 2013 at 10:00 a.m. CST.

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This is an encore presentation of Episode 9.
The episode aired originally June 18, 2012.

Click here to check out past episodes. You can follow the show on Twitter at @businessengaged too. Be sure to LIKE our Facebook page so you’ll find out when the next show airs. Click here to go there. We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

Episode 9

 

Permanent link to this article: http://businessengaged.com/reinventing-the-kent-rylee-brand/

Addressing Employee Performance Issues

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One of our biggest management challenges: Why won’t they do what I ask? Kelly Riggs of Vmax Performance Group joins Business: Engaged! host Carrie Perrien Smith. He’ll explain how to set performance expectations and address issues related to poor performance.

If she should know better, why is she not doing what you want her to do? One of the biggest management challenges is motivating and leading employees to do what we want them to do. The key to addressing performance issues with employees is communicating clear expectations.In this episode of Business: Engaged!, Kelly Riggs of Vmax Performance Group talks about importance of creating a culture of performance in an organization. He provides four steps to setting performance expectations and addressing issues related to poor performance. His one-on-one meeting process sets the stage for success and creates a culture of open communication.

Kelly is a management and sales consultant. He is also the author of 1-on-1 Management™: What Every Great Manager Knows That You Don’t. You can follow Kelly Riggs on Twitter at @KellyRiggs and learn more about Kelly and his work with organizations at www.vmaxpg.com.

Episode airs on Monday, July 1, 2013 at 9:00 a.m. CST.

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This is an encore presentation of Episode 8.
The episode aired originally June 11, 2012.

Click here to check out past episodes. You can follow the show on Twitter at @businessengaged too. Be sure to LIKE our Facebook page so you’ll find out when the next show airs. Click here to go there. We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

Episode 8

Permanent link to this article: http://businessengaged.com/addressing-employee-performance-issues/

When It’s Time to Close the Doors

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Beth Cook shares insights about her 23 years as a retail shop owner and her recent decision for close her business. She also shares wisdom she’s gained along the way in managing people and engaging customers.

No business owner starts out with any thought of closing his business. The dirty little secret in business is that every company has a life span, no matter what size or format. Products change. Customer needs evolve. Life moves on. Owners need to stay close to shifting conditions and be ready to make tough decisions.

In this episode, we chat with Beth Cook, former owner of B Larue gift shop. She’s built her retail shops from the ground up, determining format and sourcing all merchandise. She even transitioned her last store to carrying all American-made merchandise, a ground-breaking decision in the industry. After a twenty-year love affair with retail, she recently decided it was over — at least the prospect of owning her own store.

She shares her journey in making that tough decision to close her business but she also gives us some wisdom that applies to any business. No matter what kind of business you own, you’ll love her honesty and how she’s set her sights on the next unknown chapter in her life. She’s locked one door for the final time and is preparing to walk through a new one. Join us as she reflects on what she has learned and the factors that she considered in making the decision.

You can follow us on Twitter at @businessengaged. Better yet, stop and share the link for this show with your Facebook friends and Twitter followers. That way, everyone will know when the next show is posted.

Episode airs on Monday, June 24, 2013 at 9:00 a.m. CST.

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This is an encore presentation of Episode 7.
The episode aired originally June 4, 2012.

Click here to check out past episodes. You can follow the show on Twitter at @businessengaged too. Be sure to LIKE our Facebook page so you’ll find out when the next show airs. Click here to go there. We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

 

Episode 7

Permanent link to this article: http://businessengaged.com/when-its-time-to-close-the-doors/

Where to SCORE Some Reliable Small Business Advice

pete-rathmell-photo

Pete Rathmell, former SCORE chapter chair and volunteer counselor, talks about the benefits of SCORE mentoring to the small business community.

Have you ever wondered where to go when you have questions about that next step or even the first step in business ownership? Maybe you’ve been looking for a place to volunteer your time and your passion is working with entrepreneurs. SCORE might just be the answer for both.score-logoMany entrepreneurs turn to SCORE for advice. SCORE is a volunteer organization funded by the U.S. Small Business Administration that provides free small business advice. I spent six years with the organization as a counselor although today they would refer to us as mentors. If you are familiar with SCORE, you might remember that SCORE was an acronym for Service Corps of Retired Executives. Their tag line in recent years was Counselors to America’s Small Business.

On this episode of Business: Engaged!, I take a walk down memory lane with fellow former SCORE mentor and good friend, Pete Rathmell. He was with SCORE for ten years and served as a chapter chair for Northwest Arkansas’ top-ranked local chapter. We share the struggles and thrills of mentoring small business owners who were standing on the threshold of the most challenging experience of their lives.SCORE is a great resource for start-ups but it is also a great source of advice for all phases of your business.

If you’d like to learn more about SCORE and get a mentor for yourself, visit their website at SCORE.org. You can locate a SCORE chapter near you to get a mentor you can meet with face-to-face or sign up for e-mail mentoring. And the new generation of SCORE fully utilizes social media so connect with them via Facebook, Twitter, and YouTube. You can find their social media links at their website.

Episode airs on Wednesday, June 19, 2013 at 8:00 a.m. CST.

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This is an encore presentation of Episode 6.
The episode aired originally May 28, 2012.

Click here to check out past episodes. You can follow the show on Twitter at @businessengaged too. Be sure to LIKE our Facebook page so you’ll find out when the next show airs. Click here to go there. We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

 

Episode 6

Permanent link to this article: http://businessengaged.com/where-to-score-some-reliable-small-business-advice/