Monthly Archive: March 2013

Mar 21 2013

Attracting and Engaging Prospects Using Great Content

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We have more tools than ever to attract and engage potential customers. Business: Engaged! host Carrie Perrien Smith gives you strategies for using these new tools to build a database of prospects and produce enticing, informative content about your business.

We have more tools than ever to attract and engage potential customers. But these new tools require you to produce enticing and informative content about your business.

In this episode of Business: Engaged!, I’ll give you methods for attracting your target customer to your website and building your prospect database. You’ll get ideas for great articles and social media updates that engage customers. And don’t worry if you aren’t a writer; you’ll get some tips for creating different types of content and finding writing help.

jack-pate-vine-graphicWe also talk with Jack Pate, Manager of Social and Digital Media for Tyson Foods. We’ll talk about Vine, the new video application that is Twitter’s new companion. Plus he’ll share wisdom he’s gained over his years of experience in online marketing. You can follow Jack on Twitter at @arkansas.

And last week, I talked about my new book project. I’ll share my process for writing the book and give you updates on my progress over the coming weeks. Perhaps it will inspire you to write your own book. This week, I talk about determining my target reader/buyer and brainstorming the topics I’ll cover in the book.

I talk about the Federal Trade Commission’s CAN SPAM Act. Click here to watch the video on the FTC website and learn more so you can do the right thing.

 

Episode airs Saturday, March 23 at 8:00 a.m. CST.

Click on the player below to listen to this episode.*

Click here to listen to other episodes of Business: Engaged!

* If the show stops playing while you are listening, consider clicking on the Play in Your Default Player link under the audio window.

Listen to internet radio with Business Engaged on BlogTalkRadio

Click here to check out past episodes. You can follow the show on Twitter at @businessengaged too. Be sure to LIKE our Facebook page so you’ll find out when the next show airs. Click here to go there. We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

 

Episode 42

Permanent link to this article: http://businessengaged.com/attracting-and-engaging-prospects-using-great-content/

Mar 15 2013

Using Speaking and Writing to Brand Yourself and Promote Your Business

your-partner-in-success-radioI got the rare treat of sitting in the guest chair today with Denise Griffitts on her Your Partner in Success Radio show. I interviewed her a few weeks ago on working with virtual assistants (click here to listen to that interview). We both support clients in the speaking industry so we thought this would be a great topic for her show.

The topic was geared toward professionals who want to go out on their own as speakers, trainers, or consultants. It was also good information for any professional who wants to promote their business It is especially good for someone who wants to raise awareness for themselves because they are considering launching a job search. And the truth is that speaking and writing can be an additional stream of revenue.

CPS with Denise Griffitts 3-15-13Here what we talked about:

  • Why speaking and writing is a great way to intentionally craft a brand and promote a business
  • What you can do with your written content
  • What you should write about
  • What to do if you aren’t a writer
  • Why a published book is more than a great calling card
  • How everyday professionals use speaking to push their career forward
  • How to find places to speak
  • Where to develop speaking skills

Click on the player below to listen to this episode.*

* If the show stops playing while you are listening, consider clicking on the Play in Your Default Player link under the audio window.

Listen to internet radio with Denise Griffitts on BlogTalkRadio

Permanent link to this article: http://businessengaged.com/using-speaking-and-writing-to-brand-yourself-and-promote-your-business/

Mar 12 2013

Creating Fans of Your Brand

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Learn how to create a lasting and profitable connection with your customers and prospects using today’s social media tools. Host Carrie Perrien Smith welcomes Ted Rubin, co-author of Return on Relationship to Business: Engaged!

How is your relationship with your customers and prospects? Do you know what they are saying about you? Do today’s digital media users find you easy to connect with? Is your investment in your company’s social media really paying off?

After this episode of Business: Engaged!, you’ll never look at your company’s social media presence the same again. We are talking with Ted Rubin, co-author of Return on Relationship and Chief Social Media Officer for Collective Bias, a social shopper media company.

Ted is going to share what he’s learned working in the field of social media marketing. Most important, he is sharing the principles you need to know to connect to your customers in a meaningful way and create fans for your company’s brand. In his industry, they are called brand evangelists and advocates. And you’ll also learn more about brand influencers and ambassadors.

Click here to learn more about Ted Rubin. You can also follow him on Twitter at @tedrubin. In fact, you can find him on all the major social media sites.

Click here to see what the buzz is all about with Ted’s new book Return on Relationship

Click here to learn more about Collective Bias.

I also found some precious planning time this week and I’m going to share how I approached that an announce my new book writing project.

Episode airs Friday, March 15 at 9:30 a.m. CST.

Click on the player below to listen to this episode.*

Click here to listen to other episodes of Business: Engaged!

* If the show stops playing while you are listening, consider clicking on the Play in Your Default Player link under the audio window.

Listen to internet radio with Business Engaged on BlogTalkRadio

your-partner-in-success-radioI’m also doing a radio show interview on Your Partner in Success Radio with Denise Griffitts on March 15 at 11:00 am CST. We’ll be talking about creating a brand. Click here to listen to the show’s episode anytime.

Click here to check out past episodes. You can follow the show on Twitter at @businessengaged too. Be sure to LIKE our Facebook page so you’ll find out when the next show airs. Click here to go there. We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

* If the show stops playing while you are listening, consider clicking on the Play in Your Default Player link under the audio window.

Episode 41

Permanent link to this article: http://businessengaged.com/creating-fans-of-your-brand/

Mar 05 2013

Motivating Employees to Do Their Best Work

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Learn how to bring out the best in your people and develop top performers, leaders, and influencers. Host Carrie Perrien Smith welcomes Mark Mathia, CEO and Executive Coach for Tiburon Financial and Trident Coaching Systems to Business: Engaged!

It’s been said that the speed of the pack is determined by the pace of the leader. Top performance is inspired by leaders who involve team members in the development of mission, vision, and values. In this episode of Business: Engaged!, we welcome Mark Mathia. He is the CEO and Executive Coach for Tiburon Financial and Trident Coaching Systems. He’ll share methods for creating an environment that brings out the best in our people and develops top performers, leaders, and influencers.

Click here to learn more about Mark Mathia at Trident Coaching Systems.

Click here to learn more about Tiburon Financial.

Episode airs Friday, March 8 at 10:00 a.m. CST. Click here to listen to this episode.*

Click here to check out past episodes. You can follow the show on Twitter at @businessengaged too. Be sure to LIKE our Facebook page so you’ll find out when the next show airs. Click here to go there. We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

* If the show stops playing while you are listening, consider clicking on the Play in Your Default Player link under the audio window.

Episode 40

Permanent link to this article: http://businessengaged.com/motivating-employees-to-do-their-best-work/

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