November 2012 archive

Getting the Most Out of Your Trade Show Booth


Ken Abernathy joins Carrie Perrien Smith on Business: Engaged! to share his insights about making the most of your trade show booth investment.

Trade shows can be the best way to prospect leads that end in sales or they can be a king-sized waste of time and money. It all depends on your strategy for meeting your objectives.

On this episode of Business: Engaged! we talk with Ken Abernathy, president of Big Hats Consulting. He has over 25 years of experience serving customers who exhibit in trade shows and expos domestically and internationally. We talk about how to get the most out of the investment, what to expect when working with different shows, and the current trends in trade show booth design.

And you won’t want to miss my thirteenth update on my city council campaign in Rogers, Arkansas. It was election week and you’ll want to know what happened. To keep up with my campaign, you can visit my blog at

Click here to listen to this episode.

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