Monthly Archive: July 2012

Jul 30 2012

Using Meaningful Conversation to Get What You Want, Need, and Deserve

Carrie Perrien Smith

Carrie Perrien Smith, author of Currency: Striking Networking Gold in a Relationship Economy gives techniques for communicating effectively on this episode of Business: Engaged! When you relate to others the right way, you can get what you want, need, and deserve.

We talk about the importance of getting face-to-face and engaging in two-way, one-on-one conversations with the people in our life. I throw down the 2-10 Challenge — engage in two 10-minute meaningful conversations each day to change your life. It’ll provide the fuel for your road to success.

Wondering what you’ll talk about during those conversations? Wonder no more. I give you five questions that can work in almost any conversation. And when you ask those questions, you’ll get valuable feedback. We discuss how to get the most out of it.

I’m running for city council in Rogers, Arkansas, where I live. Who knew that I would find my role as candidate to be such fertile ground for learning important business principles? There are so many key lessons as I travel this path for the next three months to Election Day. I just have to share the experience. So check in for my first campaign update and visit my campaign blog at www.carrie4rogers.com.

Cover of Currency: Striking Networking Gold in a Relaionship Economy

Click here to listen to this episode.

You can sign up to receive our e-mail newsletter Business: Engaged! Direct so you’ll be the first to know when we post a new show. Click here to our list of past episodes. And don’t forget to connect with us on Twitter at @businessengaged and Facebook (just search for “Business Engaged”). We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

Permanent link to this article: http://businessengaged.com/meaningful-conversation-get-what-you-want-need-and-deserve/

Jul 23 2012

Knowing When to Jump: Understanding the Timing of Opening, Closing, and Marketing Your Business

wayne-simpson

Timing is everything. On this episode of Business: Engaged!, retired business owner Wayne Simpson talks about watching for signs that it is time to make business changes.

You know those times that you wish you had your camera because you would have taken a picture of a moment that might never happen again? I feel the same way about recording interviews. Thanks to technology, I can always whip out my smartphone and take a photo or record an interview.

This week’s show is about understanding the decisions you must make about the lifespan of your business. And being an entrepreneur in the technology age means that advances can affect your business — for better or worse.

My dad, Wayne Simpson, is my guest on this episode of Business: Engaged! He owned a computer service company when home computers were fictional creatures. He rode the wave from the height of the mainframe age to the personal computer revolution. It’s a kitchen-table conversation about how he knew when to make the jump from his full-time job to self-employment and the decision to close his business. Plus, we talk about marketing then and now.

And because technology has advanced the marketing options available, we dig into that topic as well. Then, just like today, the referral is the best and least-expensive way to market your business.

Click here to listen to this episode.

You can sign up to receive our e-mail newsletter Business: Engaged! Direct so you’ll be the first to know when we post a new show. Click here to our list of past episodes. And don’t forget to connect with us on Twitter at @businessengaged and Facebook (just search for “Business Engaged”). We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

Permanent link to this article: http://businessengaged.com/knowing-when-to-jump/

Jul 16 2012

What You Don’t Know about Safety Can Cost You Big Bucks

ethan-lightfoot

Ethan Lightfoot shares his insights about creating safe workplaces in this episode of Business: Engaged!

Safe workplaces aren’t just for warehouses and manufacturing facilities. The Occupational Safety and Health Administration (OSHA) is chartered with ensuring that companies throughout the United States are working to keep employees safe. A surprise OSHA visit to a business that is violating safety standards and endangering employees can result in thousands of dollars in fines.

Our guest on this episode is Ethan Lightfoot of Lightfoot Consulting. Ethan is an authorized OSHA outreach trainer. He works with companies who want to create safe workplaces.  He shares important information about OSHA and correcting unsafe work practices.

Visit the OSHA.gov website. You’ll find a wealth of information plus worksheets and other tools to help you ensure that your workplace is safe.

Click here to listen to this episode.

You can sign up to receive our e-mail newsletter Business: Engaged! Direct so you’ll be the first to know when we post a new show. Click here to our list of past episodes. And don’t forget to connect with us on Twitter at @businessengaged and Facebook (just search for “Business Engaged”). We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

Permanent link to this article: http://businessengaged.com/what-you-dont-know-about-safety/

Jul 09 2012

Your Chamber of Commerce: What They Do for Businesses and How You Can Benefit

raymond-burns-michael-lindsey

Raymond Burns and Michael Lindsey of the Rogers-Lowell Area Chamber of Commerce in Rogers, Arkansas share the important details of the work a chamber of commerce does in this episode of Business: Engaged! They also discuss the current legislation in the works that directly affects small businesses.

A chamber of commerce is often the first place a business connects in a community. However, they do more than host networking groups and send out welcome packets. How much do you know about what they do?

In this episode of Business: Engaged!, we talk with Raymond Burns and Michael Lindsey of the Rogers-Lowell Area Chamber of Commerce in Rogers, Arkansas. They explain what a chamber of commerce does and how membership can benefit a business.

One important role that a chamber of commerce serves is influencing legislation that affects economic development and business regulation. They’ll update us on what members are saying and how lawmakers are responding.

Episode airs on Thursday, August 15, 2013 at 2:30 p.m. CST.

Click on the player below to listen to this episode.

Click here to listen to other episodes of Business: Engaged!

* If the show stops playing while you are listening, consider clicking on the Play in Your Default Player link under the audio window.

This is an encore presentation of Episode 12.
The episode aired originally July 9, 2012.

Click here to check out past episodes. You can follow the show on Twitter at @businessengaged too. Be sure to LIKE our Facebook page so you’ll find out when the next show airs. Click here to go there. We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

 

Episode 12

Permanent link to this article: http://businessengaged.com/your-chamber-of-commerce/

Jul 02 2012

Marketing to the Hispanic Consumer

rey-hernandez

Rey Hernandez shares important insights about marketing to the fastest-growing ethnic demographic in the United States on this episode of Business: Engaged!

A Nielsen study found that if U.S. Hispanics were a stand-alone country, their market buying power would be one of the top twenty economies in the world. They are highly likely to accumulate wealth and have significant buying power. Have I’ve got your attention?

Our guest on this episode is marketing specialist Rey Hernandez. He explains the nuances of the Hispanic customer base. He shares secrets for creating culturally relevant marketing plans that will become increasingly critical as the population becomes more diverse and the buying power of U.S. Hispanics becomes even more significant.

I share some information from a couple of great internet articles on the topic too. The Nielsen company recently released a report called the “State of the Hispanic Consumer: The Hispanic Market Imperative.” Forbes magazine also ran a recent article on the topic entitled “Don’t Sell to Me! Hispanics Buy Brands that Empower Their Cultural Relevancy.” Both are excellent resources on the topic. You should check them out.

Browse our website to listen to our past episodes. You can connect with us on Twitter at @businessengaged and Facebook. We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

Episode airs on Wednesday, August 21, 2013 at 9:00 p.m. CST.

Click on the player below to listen to this episode.*

Click here to listen to other episodes of Business: Engaged!

* If the show stops playing while you are listening, consider clicking on the Play in Your Default Player link under the audio window.

This is an encore presentation of Episode 11.
The episode aired originally July 2, 2012.

Click here to check out past episodes. You can follow the show on Twitter at @businessengaged too. Be sure to LIKE our Facebook page so you’ll find out when the next show airs. Click here to go there. We love it when you tell others about the show so take a minute and post this link for your Facebook friends or Twitter followers.

 

Episode 11

Permanent link to this article: http://businessengaged.com/marketing-to-the-hispanic-consumer/

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